The rise of clean protein (and why you should get on board)

Right now, about one FIFTH of the world’s meat goes to pets. WHAAAAT!? Yep, you read that right. It’s not sustainable and it’s not necessary when there are other nutritious options available.

What is “clean protein”?

Clean protein means protein from sustainable and humane sources. It’s “clean” for its health benefits and low impact on the environment.

Clean protein is on the rise as consumers are becoming increasingly aware that where they get their protein has implications for personal, public and planetary health. As a result, there has been a significant shift in research and production of alternative protein sources to replace those that are having an adverse effect on the environment - beef, for example. 

Key benefits of opting for clean protein

Clean protein comes with a variety of benefits, including:

1. It’s sustainable
   Sustainable food aims to avoid damaging or wasting natural resources. It also minimises its contribution to climate change throughout the whole production process
   

2. It’s better for the environment
   When considering alternative protein sources like cricket, nowhere near the amount of land or water is required for an activity like farming cattle
   

3. It’s better for you
   Clean protein is free of nasties like added preservatives and hormones
   

4. No animals need to be slaughtered
   Whilst there are clean meat protein options, in those cases the meat is created using cells from existing animals and grown in a lab without the use for farming new animals
   

5. Your dog can benefit too
   Clean proteins like cricket are packed with the essential nutrients they may not be getting elsewhere

Sustainable meat alternatives for dogs

Like humans, dogs are omnivores, which means dogs need to eat a variety of foods. The specific foods they eat don’t matter so much, it’s that they’re getting the right nutrients that is key. Clean protein alternatives for meat include:

• Cricket with 3.8 x the protein of beef
  Try it: Organic Cricket with Roasted Pumpkin & Almonds

• Hemp, a protein powerhouse
  Try it: Superior Hemp with Quinoa & Carrot
  

• Seaweed, a rich source of protein
  Try it: Nutritious Seaweed with Chickpea & Sweet Potato 

By choosing clean protein for yourself and your dog, you’re helping the environment even more. Shop for our natural, plant-based clean protein dog snack range here.